Augment LeadsSide-by-side comparison
| Augment Leads | Injury Lead Gen | |
|---|---|---|
| Lead model | Pay per lead | Pay per lead, with flat per-lead rates published on its site [1] |
| Exclusivity | One firm per lead, never resold. No exclusive territories | "Each lead is delivered exclusively to one law firm, never resold or shared" [1] |
| Practice areas | Motor vehicle accidents and workers' comp only | Car, truck, motorcycle, rideshare, slip and fall, wrongful death, workers' comp, mass tort and other injury types [1][2] |
| Lead source | Our own ads and campaign forms | Google Search ads only, per its site [1] |
| Coverage | Nationwide. You pick your licensed states | All states; targetable by state, metro or county [1][2] |
| Screening | Built from your firm's criteria. Leads that fail aren't sent | Screening intake form covering case type, injury, location and timeline [1] |
| Consent record | TrustedForm certificate on every lead | Not stated publicly |
| Phone verification | SMS-verified phone on every lead | Not stated publicly |
| Bad leads | Replaced under our written replacement policy, agreed before your first order | Invalid leads replaced; its list includes wrong numbers, fake information, already represented, duplicates and out-of-area leads [1] |
| Contract terms | No agency retainer, no minimum term | No contracts or subscriptions; no minimum order, with a small exception it notes for some CRM integrations [1] |
| Delivery | Real time to CRM, LeadDocket, Litify, GoHighLevel, email, SMS alert, lead distribution platforms or Google Sheets | Real time by email, SMS or CRM via API or webhook [1] |
Sources: [1] Injury Lead Gen home page and FAQ, accessed Oct 31, 2026. [2] Injury Lead Gen workers' comp leads page, accessed Oct 31, 2026.
Competitor details from their public website as of Oct 31, 2026; check with each vendor for current terms.
All trademarks belong to their owners; Augment Leads is not affiliated with these companies.
Where the two differ
Lead source. Injury Lead Gen's main message is its source: it says every lead comes from Google Search ads, from people who searched for legal help. Augment Leads runs its own ads and campaign forms, and the claimant fills in the form themselves. Whichever source a vendor uses, ask to see the form and the consent language the claimant saw.
Case types. Injury Lead Gen sells a wider range of injury leads, including slip and fall, wrongful death and mass tort. Augment Leads only does motor vehicle accidents and workers' comp. Within MVA, you can order a single accident type, such as truck, motorcycle, rideshare, pedestrian or bicycle leads, or combine several.
Proof on every lead. Augment Leads attaches a TrustedForm certificate to every lead and verifies every phone by SMS. Injury Lead Gen's public pages describe its replacement policy for invalid leads, but they don't say whether a consent certificate or phone verification comes with each lead. Ask them. Our guide to TrustedForm and lead verification explains what a certificate shows.
Replacements. Both companies have a written replacement process for bad leads. Injury Lead Gen publishes a list of what counts as invalid. Augment Leads replaces unqualified leads under our written replacement policy, agreed with each firm before the first paid order, so the definition of "unqualified" fits your screening.
Who each fits
Injury Lead Gen may fit firms that:
- Want leads sourced only from search ads
- Take a wide range of injury cases, including premises, wrongful death or mass tort
- Want published per-lead rates and no minimum order
Augment Leads may fit firms that:
- Focus on motor vehicle accidents, workers' comp or both
- Want a TrustedForm certificate and an SMS-verified phone on every lead
- Want screening and a replacement policy written around their own criteria
- Want delivery into LeadDocket, Litify, GoHighLevel, a lead distribution platform or a Google Sheet, routed by office or case type
Questions to ask any lead vendor
- Who else gets each lead, and is that in writing? See exclusive vs shared PI leads.
- Can I see the form and consent language the claimant saw?
- Does every lead come with a consent certificate I can open?
- How is the phone number verified before delivery?
- What counts as a bad lead, how do I flag it, and how long do I have?
- Is my intake team ready to call fast? See our speed-to-lead intake scripts.
About Augment Leads
Augment Leads was founded in 2022 and is trusted by over 50 law firms. We sell exclusive MVA and workers' comp leads nationwide, pay per lead, with no agency retainer and no minimum term. Spanish-speaking MVA and workers' comp leads are also available. We don't recommend attorneys, evaluate claims or give legal advice.
Frequently asked questions
What's the main difference between Augment Leads and Injury Lead Gen?
Injury Lead Gen says its leads come only from Google Search ads and covers more injury types. Augment Leads focuses on MVA and workers' comp, and attaches a TrustedForm certificate and an SMS-verified phone to every lead.
Are both companies' leads exclusive?
Both say so. Injury Lead Gen's website says each lead is delivered exclusively to one law firm, never resold or shared. Augment Leads sends every lead to one firm only and never resells it. Get the exclusivity terms in writing from any vendor.
Does Injury Lead Gen include TrustedForm certificates?
Its public pages don't say. Ask Injury Lead Gen directly. Every Augment Leads lead comes with a TrustedForm certificate and an SMS-verified phone number.
Can I order just one accident type?
Augment Leads lets you order a single accident type, such as truck leads only, or combine several. Injury Lead Gen lists separate case types, such as commercial MVA, on its site. Check its current options with them.
Do either require a contract?
Injury Lead Gen says it has no contracts or subscriptions. Augment Leads has no agency retainer and no minimum term. You start with a strategy call and a first paid order.
Compare us on a call
Book a strategy call. We'll walk you through a lead, the certificate and the fields.